Case Study: The Telechat Network

Telechat Network was a network of dating sites which included Telechat.com, Momsmeetdads.com and Teleromance. Telechat became the first dateline able to connect members on one system via internet websites or the telephone.

Key Challenges:

1. Push a substantial volume of “free membership” leads.
2. Lower the cost per lead.
3. Grow size of “profile” database.
4. Maximize market share.
5. Lift brand awareness.

Solution:

Medianista used the power of its experience and internal resources to help Telechat focus their brand message and to more effectively reach their target audiences.

Course of Action:

1. Build an effective creative that conveys message and generates generous click-through rates.
2. Optimize site for a cleaner look that is better suited to the targeted demographic.
3. Successfully launch and manage a direct-response campaign on MSN over a two-week period.
4. Identify best converting placements within MSN network and deliver banners based on psychographics and behavioral targeting.

Results:

1. Successfully identified best converting placements and bought inventory at preferential pricing.
2. Lowered cost of a “free trial” acquisition.
3. Enhanced the brand.
4. Drove a tremendous number of leads.
5. Increased “free trial” to “paid membership” conversion rates.
6. Telechat Network was acquired by Clear Channel as a result of the strength of brand we helped to create.