Entrepreneurship is often hailed as a cornerstone of American society. From Mom & Pop stores to Silicon Valley start-ups, it has been held up as the key to self-reliance and social mobility. Unfortunately, as American society has become more stratified and social...
Facebook has confirmed it has pulled its plans to build a demand-side platform (DSP) into its ad server and measurement platform Atlas. Facebook began testing out a buying platform within Atlas last year, allowing a small set of marketers to use the social...
DANNY SULLIVAN: What's going on with Google's money-gushing search business? Below is Danny Sullivan's full presentation about what's going on with Google's search business — both what we know and what we don't. Search is the biggest slice of the pie of all online ad...
One of the deepest problems in epistemology is how we know the nature of reality. Over the millennia philosophers have offered many theories, from solipsism (only one’s mind is known to exist) to the theory that natural selection shaped our senses to give us an...
Christian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege. The all-American brand of “old-time religion” was developed by an early captain of consumer capitalism—who wanted to sell pure Christianity like he...
Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly earnings report that followed that afternoon was even worse. Twitter is acquiring users more slowly, particularly on mobile....
According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts....
Violent, enraged Internet trolls lurk everywhere, and have remade what seemed like an open space. Can we stop them? By Sara Scribner A young poet, enough of a rising star to be profiled in the New York Times Magazine, posts a poem called “The Rape Joke.” It begins,...
By Adrienne Lafrance, The Atlantic Catching a glimpse of the puppet masters who play with the data trails we leave online is always disorienting. And yet there's something new-level creepy about a recent study that shows Facebook manipulated what users saw when they...
By Nicholas Carlson A couple years ago, I learned the best way to keep my email account near inbox zero. The secret is to not look at my iPhone or open Gmail unless I can do something right then and there with every unread email. What this means in practice is that...