According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand...
Be Helpful, Attract Prospects: 6 Social Marketing Tactics
SUMMARY: Still confused about what to do in social media? Try thinking about what your prospects need help with, and then show them how you can be the helper they’re seeking. Check out these six social marketing tactics used by a professional services firm to show how...
Unvarnished, a new website where people rate people; advancement or trollfest?
Unvarnished is a site that allows people to review people anonymously. We think this is an extremely negative event with dangerous ramifications. The web allows engenders a type of sociopathy in some people which has led to an increase, and maybe a pride in, trolling....
Simple Redesign Doubles Social Sharing: 5 Insights
SUMMARY: Getting website visitors to share your content on social networks is a great way to boost traffic. But what’s the best way to promote social sharing to your visitors? Find out how a travel insurance company doubled the amount of content visitors shared on...
Relationship Management – How To Build A Community That Will Spread Your Brand’s Word
Forbes CMO Network Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he...
New Chart: Perceptions about Social Media are Changing – How Social Media is Perceived at Budget Time
By Sergio Balegno, Senior Analyst The question was -- Which statement best describes how social media marketing is perceived within your organization at budget time? Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that...
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers. Social sharing is a rapidly emerging...
Survey: Social Networks Not So Hot In The Workplace (And No One Cares)
By Mark Walsh Are people social networking at work? More than half (55%) of office workers with Web access have at least one social networking account, but only 43% use it at work, and typically for less than 30 minutes per day, according to a new survey by WorkPlace...
When a blog isn’t enough: expanding customer interaction with a branded social network
SUMMARY: Social media helps marketers create more interaction with their customers. But sometimes, adding a single element -- like a blog or a forum -- isn’t enough. Read how an outdoor sporting goods brand used insights from their blog to create a social network for...
Andrew Keen on the death of Facebook and the future of the web
by Meghan Keane Andrew Keen is a former entrepreneur who has since recanted his enthusiasm for Silicon Valley and come out as an outspoken opponent of Web 2.0. Keen is no stranger to controversy. His 2007 book “Cult of the Amateur” argued against the wisdom of crowds...