by The Medianistas | Oct 17, 2013 | Marketing
Yesterday, on eBay’s earnings conference call, CFO Bob Swan had some worrying things to say about the outlook for U.S. consumer spending going into the holiday shopping season. “First, from a macro standpoint, Europe and [Asia-Pacific] — which created a...
by The Medianistas | Feb 18, 2011 | Advertising & Marketing, Marketing, Opinions
The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much white noise or have become hardened against it. We think the following makes sense and will help to separate you from the countless...
by The Medianistas | Nov 19, 2010 | Advertising & Marketing
According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium’s interactivity and...
by The Medianistas | Jul 9, 2010 | Reaching Women
According to the newly released “What Women Want From the Web Report,” Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all...
by The Medianistas | Oct 22, 2009 | Marketing
SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing. We highlight six key areas that every marketer should examine to...