by The Medianistas | Jan 31, 2011 | Customer Centric, Marketing
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected to consumer information than in-store associates, driven by increasing availability of online...
by The Medianistas | Dec 2, 2010 | Advertising & Marketing, Teen Talk
According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago. Teens have deep pockets: * 49% are...
by The Medianistas | Nov 19, 2010 | Advertising & Marketing
According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium’s interactivity and...
by The Medianistas | Sep 30, 2010 | Marketing
by Adam T. Sutton, Senior Reporter Halloween is coming up! Children will be marching up and down your block dressed as ghouls and goblins in a matter of weeks. You should start receiving party invitations anytime now. For marketers, the lead-up to the haunting holiday...
by The Medianistas | Aug 10, 2010 | Branding
SUMMARY: Although they compete with giant CPG companies, the marketers at Annie’s Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they’ve focused efforts on the Web for — brand building. (That’s right,...