by The Medianistas | May 13, 2015 | Marketing
Christian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege. The all-American brand of “old-time religion” was developed by an early captain of consumer capitalism—who wanted to sell pure Christianity like he...
by The Medianistas | Dec 9, 2014 | Media Planning & Buying
Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry. A report released on Tuesday found big-name companies...
by The Medianistas | Oct 9, 2014 | Advertising & Marketing
To outsiders, it used to seem as though running a startup was just a matter of hanging out with your friends while raising tons of venture capital funding. And that view isn’t all wrong. But in the decades since the Silicon Valley craze began, critics have been...
by The Medianistas | May 11, 2012 | Advertising & Marketing
Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement. IQ tests are...