by The Medianistas | Feb 22, 2010 | Facebook, Marketing, Social Media, Twitter
Forbes CMO Network Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he...
by The Medianistas | Jan 11, 2010 | Social Media
By Sergio Balegno, Senior Analyst The question was — Which statement best describes how social media marketing is perceived within your organization at budget time? Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating...
by The Medianistas | Jun 29, 2009 | Twitter
SUMMARY: Twitter is fast rising in public awareness — but is the public aware of your Twitter feed? Find out how Intuit’s TurboTax lifted their number of Twitter followers 69% with an ad that incorporated their “tweets.” Includes tips on audience targeting and...
by The Medianistas | Jun 18, 2009 | Twitter
By Bob Sullivan, The Red Tape Chronicles Why does Twitter work inside Iran even after other Internet services have been disrupted? The key feature enabling it to evade government censorship, some observers say, is something that might otherwise be considered...
by The Medianistas | Jun 2, 2009 | Facebook, Social Media, Twitter
By Bob Sullivan, The Red Tape Chronicles Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences have been relatively mild — mostly, some annoying emails. ...
