SUMMARY: Although they compete with giant CPG companies, the marketers at Annie's Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they've focused efforts on the Web for -- brand building. (That's right, not direct response.) It...
Find out why branding is much more than just a buzz word. Includes examples and tips to help you create your company brand image and how to make sure your brand communicates the right message to your customers
