By Charles R. Taylor A research study my colleague, Ronald Hill, and I are working on in conjunction with lead research Karen Becker Olsen of the College of New Jersey demonstrates that corporate social responsibility (CSR) programs that are run cross-nationally can...
By Media Research Partners A new survey from the Direct Marketing Association, complementing earlier research that focused on the Hispanic market from the consumer view point, presents the business side of marketing to Hispanics to provide benchmarks on the use of...