According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a mobile ad, and 58% would be willing to provide personal information...
Why I love and hate having a smartphone
Smartphones — are they heaven-sent blessings or the devil's contraptions? We can't decide on most days, so we'll just let comic artist Matthew "The Oatmeal" Inman walk us through his love and hate relationship with one of his most important gadgets. We're nodding...
Majority of smartphone users integrating devices into every aspect of daily lives
In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample was male while 44% was female, and the average age of the sample was 36. As mobile technology continues to...
Mobile Users Are Ad Clickers
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they...
Mobile Web Impacts Shopping Significantly
According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month. Daina Middleton, CEO of Performics,...
Mobile web draws more eyeballs with continuing growth in smartphone sales
By Suzanne Choney Maybe “mobile Web browsing” should be called “mobile Web squinting” considering what it takes to view the Internet using a cell phone. Yet, largely because of Apple’s iPhone and other smartphones such as the BlackBerry and Palm, more users are...
Is the Internet finally killing TV?
Reprinted from the Christian Science Monitor Is this the summer that the Internet finally kills television as we once knew it? Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way. But the growing number of...