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Danny Sullivan on Google and paid search

DANNY SULLIVAN: What's going on with Google's money-gushing search business? Below is Danny Sullivan's full presentation about what's going on with Google's search business — both what we know and what we don't. Search is the biggest slice of the pie of all online ad...

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Paid Search Ad Copy Research Study

In early 2008, the AdGooroo research team set out to create an algorithm which could identify the top performing ads in any industry without relying upon panel data or having access to competitors campaign reports. The algorithm was refined and patented.  Using it,...

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