Considering the challenges that all marketers face with accurately measuring the impact each channel has on overall business revenue, especially as purchase paths become increasingly complex, measuring ad performance by incrementality is one way to get closer to...
Search, Website Slowdowns Can Cost Brands Millions Annually
by Laurie Sullivan , Staff Writer @lauriesullivan, 5 hours ago Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite the...
Internet Ad Revenues Surge, Two Companies Get the Spoils
by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or at least not for the biggest two: Google and Facebook. More on our two heroes in a moment. Internet advertising revenues in the US...
Danny Sullivan on Google and paid search
DANNY SULLIVAN: What's going on with Google's money-gushing search business? Below is Danny Sullivan's full presentation about what's going on with Google's search business — both what we know and what we don't. Search is the biggest slice of the pie of all online ad...
Paid Search Ad Copy Research Study
In early 2008, the AdGooroo research team set out to create an algorithm which could identify the top performing ads in any industry without relying upon panel data or having access to competitors campaign reports. The algorithm was refined and patented. Using it,...
What the Microsoft-Yahoo deal means to users
By Suzanne Choney Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday. "It's a negative in that we're going from having three major search competitors to...
Aardvark personalizes searching
By Ryan Kim Some searches, say for a good Valentine's Day gift or a movie recommendation, are best handled with a human touch. That's the thinking of San Francisco startup Aardvark, which is taking the wraps off a new search service that leverages Internet...