Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB UK. It only gets the occasional...
Apple Reportedly Using Search, Partners To Expand Ad Network
Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap. People searching in Pinterest’s app for “couches,” for example, might see ads targeted by Apple for an interior-design app. Or those searching in Snap for movie...
Think twice before investing in Bitcoin
Well, shit. I’ve been watching this situation for a few years, and assuming it would just blow over so we wouldn’t have to talk about it here in this place where we are supposed to be busy improving our lives. But a collective insanity has sprouted around the new...
Google Warns Publishers Not To Use Event Markup To Promote Products
by Laurie Sullivan @lauriesullivan Google sent a warning to publishers on Monday not to use Event markup that misleads or confuses searchers. The company has seen several publishers that focus on coupons and vouchers use the "Event" markup to describe something that...
Search Drives Majority Of Cyber Monday Conversions: Adobe
by Laurie Sullivan , Staff Writer @lauriesullivan Search drove the majority of online sales on Cyber Monday, leading with 41.7%. Paid search, which saw the strongest growth at 8.3% year-over-year (YoY), contributed about 22.9% to purchases, and organic search...
After Trump Win, Ad Agencies Are Clueless How To Market To Middle America
Donald Trump's election taught politicians several valuable lessons but politicians aren't the only ones learning valuable lessons from Trump's stunning victory as advertising agencies have also been forced to admit that they have no idea how to market to the...
Think you follow up on sales calls often enough? Probably not!
48 % of Sales People never follow up with a prospect 25% of Sales People make a second contact and stop 12% of Sales People only make three contacts and stop Only 10% of Sales People make more than three contacts 2% of sales are made on the first contact 3% of sales...
How I found all the customers I needed for 30 years….
Marketing with Directories in B2B business -- How I acquired all the new customers I ever needed using nothing more than a 28¢ salesman… By Mark Goggin Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a business – any business -- is to...