by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or at least not for the biggest two: Google and Facebook. More on our two heroes in a moment. Internet advertising revenues in the US...
Estimates for Snap’s ad revenue have been cut, and shares just hit a post-debut low
Snapchat maker Snap Inc. is still expected to exponentially grow its ad revenue in 2017, but not quite as much as originally expected. A new report from eMarketer on Tuesday slashed Snap's ad revenue projections from $800 million to $770 million, a $30 million...
Agencies embracing native advertising
By Michael Goldberg Everyone’s talking native. But when it comes to executing, agencies are typically the decision makers when it comes to selecting the advertising strategies they will employ for their clients. As it turns out, they’ll be leveraging native...
Nearly 25% of ‘people’ viewing online video ads are robots
Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry. A report released on Tuesday found big-name companies...
Programmatic buying, Isaac Asimov, and predicting human behavior
Whenever we discuss predictive analytics, upon which the success of programmatic ad buying is based, I think of Isaac Asimov and his theories regarding the use of mathematical statistics to predict human behavior: Psychohistory. Psychohistory depends on the idea that,...