According to new data from the e-commerce firm Topspin Media, the average band or musician makes $3.78 in sales every time someone gives them his or her e-mail address. Arcade Fire does rather better than that — its fans are worth $6.26 each. While this might sound...
Marketing e-mail may be getting less annoying to consumers
A new Forrester report finds that fewer consumers deleted marketing e-mails in 2012 than in 2010. It could be that marketers are doing a better job at sending personalized e-mails with products or offers that shoppers are actually interested in, or perhaps it’s that...
Email delivery up, opens down, response holds steady
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The...
5 Tips for a Successful Email Marketing Campaign
By Stephanie Phillips Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your...
Easy Newsletter Layout Tweak Lifts Clicks 190% – Just Add 1 Extra Button to Your Email
SUMMARY: Sometimes even the smallest change can make a world of difference in your email design. See how one publisher transformed a related stories link into a gray utility button and immediately saw a 190% increase in clicks and traffic is up 6% on a different...
Simple Animated Gif in Email Lifts Conversions 49%
SUMMARY Adding animation to email was all the rage five to seven years ago, and then it fell out of favor -- a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject. Olympus and other marketers...
4 Tips for a High Converting Email Marketing Campaign
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from...
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers. Social sharing is a rapidly emerging...
E-mail promotions: 5 Steps to lift revenue 69%
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers? Read how a wine marketer increased a weekly email promotion to a daily promotion --...