By Gideon Lewis-Kraus It was an unseasonably warm December, and somewhere nearby a rising tide in the San Francisco Bay was lifting all kite-surfers, but Nick Edwards and Chris Monberg were crouched at opposite rented desks in a shared coworking space near the...
8 criteria to meet for building a business you can sell
Ninety-nine out of one hundred businesses are not sellable because their owners, as the experts, are requested by customers personally. Thus, the business becomes centered around owners, and a business that is too dependent on its owner is not sellable. You can be...
How I found all the customers I needed for 30 years….
Marketing with Directories in B2B business -- How I acquired all the new customers I ever needed using nothing more than a 28¢ salesman… By Mark Goggin Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a business – any business -- is to...
Stagnant Businesses Are At a Critical Juncture
An increasing number of companies have told account executives that they’ve been stagnating. It’s a scary word. For example, when lakes stagnate, fish die. Businesses that are stagnating are at a critical juncture, a temporary stopping point. They’ll either move...