DANNY SULLIVAN: What's going on with Google's money-gushing search business? Below is Danny Sullivan's full presentation about what's going on with Google's search business — both what we know and what we don't. Search is the biggest slice of the pie of all online ad...
Should marketers outsource search management to dedicated firms?
While the answer varies based on each particular marketer's situation, there are certain qualifying criteria that can help all marketers determine if they are good candidates for handling search in-house. Below are three questions we advise marketers to ask themselves...
Reality is just part of our evolution
One of the deepest problems in epistemology is how we know the nature of reality. Over the millennia philosophers have offered many theories, from solipsism (only one’s mind is known to exist) to the theory that natural selection shaped our senses to give us an...
Growth hacking vs. Marketing
Not just for startups Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the...
Why retailers might start boosting their Google display ad budgets
By Zak Stambor Managing Editor, Internet Retailer Google says that marketers will only pay when an advertiser’s entire ad is visible on a user's screen. While Facebook and Twitter offer similar guarantees, they only do so if advertisers pay a premium for their ads....
Must read for data driven decision makers
For several years now, we’ve been hearing that we should follow that data and the truth will set our businesses free, but one of the chief proponents of data-driven decision making are sports teams. Oakland A’s general manager Billy Beane famously conceived of the...
Christian fundamentalism is a capitalist construct
Christian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege. The all-American brand of “old-time religion” was developed by an early captain of consumer capitalism—who wanted to sell pure Christianity like he...
Twitter at the Crossroads
Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly earnings report that followed that afternoon was even worse. Twitter is acquiring users more slowly, particularly on mobile....
B2B Focuses On Revenue and Customers in 2015
According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts....
Nearly 25% of ‘people’ viewing online video ads are robots
Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry. A report released on Tuesday found big-name companies...