You can click, but you can’t hide. Not when the Web’s two biggest conduits for online advertising join forces. On Friday, the DoubleClick Advertiser Blog revealed that Google had finally gained access to Facebook’s FBX Real-Time Bidding Exchange. The upshot: Google’s...
The radical management policies of Netflix as a reflection of the digital economy. They're a lot different than the those implemented by the companies Dad worked for during the Industrial Age. For example: 1. No vacation policy (take as much as you want, as long as...
Most of us use social media every day. Research shows this online networking makes people feel better about themselves. But could that positive feeling have a negative impact on behavior, making you spend more or even eat more? As strange as it sounds, a new study...
Facebook’s public offering will be the largest and perhaps most highly anticipated Internet deal in history. But faced with great expectations, Facebook is staring down some potentially unnerving obstacles when it comes to key areas of monetization and growth: public...
Clearly an ever increasing number of people shop online which means a decreasing number of people shop and buy at Brick & Mortar stores including Mom and Pop’s. Many people use B&M’s as a place to look and feel before buying online. As Best Buy is...
The new iPhone 5 will have a much bigger 4.6-inch screen, and will launch this summer, according to sources in Korea. The leak, reported in a business newspaper in Korea, would make the new iPhone the same size as its cult Android rival the Galaxy S2. Korean sources...
Mozilla, the maker of Firefox, has unveiled a new add-on for the popular web browser that gives web users an instant view of which companies are 'watching' them as they browse. The move comes the same week that Google pushed ahead with its controversial new privacy...
The consumer’s outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong...
According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in...
Retailers are so desperate this holiday season that they're willing to lose money to get you to spend yours. Take online jeweler Stauer. It's offering a $249 amethyst necklace for free — provided customers pay the $24.95 it costs to ship it. Stauer will lose money on...