by The Medianistas | Jun 11, 2009 | Social Media
SUMMARY: Social media helps marketers create more interaction with their customers. But sometimes, adding a single element — like a blog or a forum — isn’t enough. Read how an outdoor sporting goods brand used insights from their blog to create a social...
by The Medianistas | Feb 9, 2009 | Opinions
By Daniel Lyons For two years I was obsessed with trying to turn a blog into a business. I posted 10 or 20 items a day to my site, The Secret Diary of Steve Jobs, rarely taking a break. I blogged from cabs, using my BlackBerry. I blogged in the middle of the night,...