by The Medianistas | Aug 10, 2010 | Branding
SUMMARY: Although they compete with giant CPG companies, the marketers at Annie’s Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they’ve focused efforts on the Web for — brand building. (That’s right,...
by The Medianistas | Mar 28, 2008 | Branding
If you’re looking for information on increasing your sales, building up your marketing exposure and promoting your business online, chances are you’ve heard the term “Branding” thrown around quite a bit. But what exactly does it mean to you...