by The Medianistas | Sep 25, 2013 | Advertising & Marketing
According to the Valassis annual Purse String Survey, millennials rely more heavily on print for their shopping behaviors than you might expect. With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their...
by The Medianistas | May 25, 2012 | Customer Centric, Marketing
You might have seen recently that iconic retailer JC Penney is slumping badly. You almost certainly have seen the reason why: A massive, creative and aggressive new advertising and pricing campaign that promises simplified prices. No more coupons or confusing multiple...
by The Medianistas | Nov 10, 2008 | Marketing
By STEPHANIE CLIFFORD and STUART ELLIOTT SASHA TSYRLIN is a location scout who has spent decades finding sites to film television commercials. He used to spend his days in mansions and gated estates. “You would go to big houses and pretend this is how the average...
