by The Medianistas | Nov 8, 2013 | Marketing, Relationship Marketing
If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimize how many people are giving you...
by The Medianistas | Feb 18, 2010 | Customer Centric
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the cost of poor customer service in the U.S., found that enterprises in the U.S. lose an estimated $83 billion each year due to defections and abandoned purchases as a direct...