by The Medianistas | Feb 19, 2014 | Guest Contributors, Online Social Responsibility, Social Media, Teen Talk
By Nicholas Carlson A couple years ago, I learned the best way to keep my email account near inbox zero. The secret is to not look at my iPhone or open Gmail unless I can do something right then and there with every unread email. What this means in practice is that...
by The Medianistas | Nov 26, 2013 | E-mail marketing, Marketing
According to new data from the e-commerce firm Topspin Media, the average band or musician makes $3.78 in sales every time someone gives them his or her e-mail address. Arcade Fire does rather better than that — its fans are worth $6.26 each. While this might sound...
by The Medianistas | Jul 14, 2011 | E-mail marketing
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The...
by The Medianistas | Sep 13, 2010 | E-mail marketing
SUMMARY Adding animation to email was all the rage five to seven years ago, and then it fell out of favor — a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject. Olympus and other...
by The Medianistas | Mar 22, 2010 | E-mail marketing
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from...