by The Medianistas | Oct 21, 2013 | Advertising & Marketing, Trend Tracker
You can click, but you can’t hide. Not when the Web’s two biggest conduits for online advertising join forces. On Friday, the DoubleClick Advertiser Blog revealed that Google had finally gained access to Facebook’s FBX Real-Time Bidding Exchange. The upshot: Google’s...
by The Medianistas | Jan 25, 2013 | Marketing
When it comes to non-traditional marketing, North American retailers have mostly cottoned on to hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and...
by The Medianistas | Nov 9, 2012 | Advertising & Marketing, Facebook, Trend Tracker
Most of us use social media every day. Research shows this online networking makes people feel better about themselves. But could that positive feeling have a negative impact on behavior, making you spend more or even eat more? As strange as it sounds, a new study...
by The Medianistas | May 15, 2012 | Facebook, Trend Tracker
Facebook’s public offering will be the largest and perhaps most highly anticipated Internet deal in history. But faced with great expectations, Facebook is staring down some potentially unnerving obstacles when it comes to key areas of monetization and growth: public...
by The Medianistas | Sep 26, 2011 | Advertising & Marketing
Facebook has murdered privacy. That’s not just the contention of privacy watchdogs. That’s Mashable’s Ben Parr wringing his hands. “Facebook has finally done it,” Parr wrote. “It’s just a few updates away now from euthanizing...
