by The Medianistas | Feb 22, 2010 | Facebook, Marketing, Social Media, Twitter
Forbes CMO Network Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he...
by The Medianistas | Feb 19, 2010 | Facebook, Twitter
We have been warning our friends, fans, and followers for a long time about the information they post on Facebook and Twitter. Facebook was created a way for Harvard students to communicate, socialize, and track each other (my 94 year old Uncle has a Facebook page....
by The Medianistas | Jan 11, 2010 | Social Media
By Sergio Balegno, Senior Analyst The question was — Which statement best describes how social media marketing is perceived within your organization at budget time? Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating...
by The Medianistas | Jun 3, 2009 | Facebook, Interviews, Social Media
by Meghan Keane Andrew Keen is a former entrepreneur who has since recanted his enthusiasm for Silicon Valley and come out as an outspoken opponent of Web 2.0. Keen is no stranger to controversy. His 2007 book “Cult of the Amateur” argued against the wisdom of crowds...
by The Medianistas | Jun 2, 2009 | Facebook, Social Media, Twitter
By Bob Sullivan, The Red Tape Chronicles Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences have been relatively mild — mostly, some annoying emails. ...