by The Medianistas | Jun 5, 2018 | Strategy, Trend Tracker
Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB UK. It only gets the occasional...
by The Medianistas | Oct 5, 2015 | Advertising & Marketing
By Zak Stambor Managing Editor, Internet Retailer Google says that marketers will only pay when an advertiser’s entire ad is visible on a user’s screen. While Facebook and Twitter offer similar guarantees, they only do so if advertisers pay a premium for their...