by The Medianistas | Oct 21, 2013 | Advertising & Marketing, Trend Tracker
You can click, but you can’t hide. Not when the Web’s two biggest conduits for online advertising join forces. On Friday, the DoubleClick Advertiser Blog revealed that Google had finally gained access to Facebook’s FBX Real-Time Bidding Exchange. The upshot: Google’s...
by The Medianistas | Apr 19, 2011 | Mobil
According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month. Daina Middleton, CEO of Performics,...
by The Medianistas | Nov 4, 2010 | Trend Tracker
According to a compilation and analysis of current studies, Mintel predicts nine key consumer trends for the year ahead, examining how long term behavior has been impacted and created a new way of life. In 2011, consumers are living for the long term with attitudes...