by The Medianistas | Jun 15, 2015 | Advertising & Marketing
For several years now, we’ve been hearing that we should follow that data and the truth will set our businesses free, but one of the chief proponents of data-driven decision making are sports teams. Oakland A’s general manager Billy Beane famously conceived of the...
by The Medianistas | Oct 13, 2014 | Advertising & Marketing
Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a powerful piece of creative that really stands out online. In principle,...