by The Medianistas | Aug 21, 2012 | Mobil
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a mobile ad, and 58% would be willing to provide personal information...
by The Medianistas | Dec 8, 2011 | Trend Tracker
According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in...
by The Medianistas | May 31, 2011 | Mobil
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they...
by The Medianistas | Aug 18, 2008 | Mobil, New Advertising Media
Reprinted from the Christian Science Monitor Is this the summer that the Internet finally kills television as we once knew it? Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way. But the growing number of...