by The Medianistas | Jun 5, 2018 | Strategy, Trend Tracker
Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB UK. It only gets the occasional...
by The Medianistas | Jan 31, 2017 | New Advertising Media, Trend Tracker
Paid ads on search engines and social networks account for a bigger share of e-retail traffic, Hitwise says. That Amazon.com Inc. dominated e-commerce during the recent holiday season will surprise few retailers. But Hitwise traffic data also reveals some less obvious...
by The Medianistas | Oct 14, 2013 | Advertising & Marketing
It was a great search engine but a money-losing business—until it borrowed an idea from its biggest rival The idea that made Google the world’s greatest search engine was all Larry Page and Sergey Brin. But the idea that set it on the path to becoming the world’s...
by The Medianistas | Jul 29, 2009 | Advertising & Marketing, Marketing, SEM
By Suzanne Choney Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday. “It’s a negative in that we’re going from having three major search...