by The Medianistas | Mar 11, 2010 | Website Optimization
Nobody can honestly say they’re a fan of bland, boring, corporate-speak. So why is it that most websites are absolutely drowning in the stuff? Even the company blog has become dry, stale and uninteresting. Here’s the truth – nobody does business with a company. ...
by The Medianistas | Jan 7, 2010 | Website Optimization
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from...