8% fewer BTC than April (508 vs 466). 59% fewer new miners deployed than April (3,456 vs 1,086) Lower hashrate than April (4.7 vs 4.6EH) Fewer miners running than April (46,375 vs 43,458) due to shutting off 4,000 S17-Pros Reduced their estimated "total" hash rate...
Five Ways to Do Incrementality Testing with Digital Ads
Considering the challenges that all marketers face with accurately measuring the impact each channel has on overall business revenue, especially as purchase paths become increasingly complex, measuring ad performance by incrementality is one way to get closer to...
Retail Drops by Most Since 2009
Retail sales plummeted by the most in nine years in December, an unexpected drop that has fueled concerns about an economy driven by consumer spending. The Commerce Department said Thursday that retail sales sank 1.2% last month to $505.8 billion, marking the...
This Is the Data Snapchat Doesn’t Want You to See
Snapchat takes its secrecy seriously. Very, very seriously. Take the case of one former Snapchat employee. On his first day, he was forced to sit through an ominous orientation in which he was threatened with termination if he so much as breathed a word of what he was...
Search, Website Slowdowns Can Cost Brands Millions Annually
by Laurie Sullivan , Staff Writer @lauriesullivan, 5 hours ago Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite the...
Inside a Chinese Click-Farm
Inside China's phony 'click farm': Tiny office uses 10,000 handsets to send fake ratings and 'likes' for boosting clients' online popularity Footage has emerged of a giant 'click farm' in which thousands of phones are used to boost product ratings with phony 'likes'....
Internet Ad Revenues Surge, Two Companies Get the Spoils
by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or at least not for the biggest two: Google and Facebook. More on our two heroes in a moment. Internet advertising revenues in the US...
Agencies embracing native advertising
By Michael Goldberg Everyone’s talking native. But when it comes to executing, agencies are typically the decision makers when it comes to selecting the advertising strategies they will employ for their clients. As it turns out, they’ll be leveraging native...
The tech industry and the media can share blame for creating Donald Trump
This article was originally published on The Conversation. Read the article. Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media postmortems continue. In particular, the role played by the media and...
After Trump Win, Ad Agencies Are Clueless How To Market To Middle America
Donald Trump's election taught politicians several valuable lessons but politicians aren't the only ones learning valuable lessons from Trump's stunning victory as advertising agencies have also been forced to admit that they have no idea how to market to the...