Dr Vikram Venkateswaran A social network is characterized by a high degree of reciprocity. Take Facebook for example; there will not be anyone on your network that you have not accepted into it. If someone known to you sends you an invite you would most probably...
The Obvious Corp. has announced Lift, its first start-up, and its not obvious as to what exactly Lift is. Obvious -- a San Francisco incubator started just about two months ago by Twitter co-founders Biz Stone and Evan Williams, and former head of product at Twitter...
The Trends in Social Advertising, research from the Pivot Conference in late Spring of 2011, was conducted by the Pivot team to measure the interest in and utilization of social advertising. An invitation to the online survey was extended to marketers and agency...
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The...
According to the Retrevo Gadgetology Report, an ongoing study of people to understand the changing role of parents in this new age of technology, today's parents have a whole new world of social tools to consider when it comes to raising their children. Leading the...
By Matt Anton Imagine the excitement when the internet was first created. Al Gore..err Tim Berners-Lee would be rolling over in his grave (he’s actually still alive) if he knew the additional game he opened up – online marketing. Ralph Waldo Emerson eloquently stated...
By Stephanie Phillips Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your...
Smartphones — are they heaven-sent blessings or the devil's contraptions? We can't decide on most days, so we'll just let comic artist Matthew "The Oatmeal" Inman walk us through his love and hate relationship with one of his most important gadgets. We're nodding...
In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample was male while 44% was female, and the average age of the sample was 36. As mobile technology continues to...
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they...