By Bob Sullivan, The Red Tape Chronicles Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences have been relatively mild -- mostly, some annoying emails. But if...
By Cory Treffiletti If you were engaged with digital media planning early in the continuum, say from 1995-2000, you regularly heard the phrase, "building the plane while flying it." That cliché was used commonly to describe the exhilaration and similarly the...
by Rafe Needleman Things are very good at Zillow," Rich Barton, CEO of the online real estate company, was telling me. We're in the thick of the worst economic crisis of a generation and a depressed real estate market, so this means that Barton is either a very clever...
By Bob Sullivan, The Red Tape Chronicles Would you share the most intimate details of your life with a stranger, such as cheating on your taxes or sleeping with a friend's spouse? You'd be more likely to tell if you thought everyone else was doing it, say a group of...
by Caroline McCarthy After it made headlines last week for yet another executive leaving the company, you'd really think things couldn't get much worse for virtual world Second Life and its parent company Linden Lab. The marketing hype--it's the next...
The 'it' social networking tool of the hour streamlines your humiliation By Helen A.S. Popkin Why waste valuable social networking hours getting yourself "Facebook fired," when Twitter allows you to humiliate yourself quickly, and in 140 characters or less? A recent...
Posted by Don Reisinger, Reprinted from CNET Twitter is a great personal and social communications platform. But that's not all you can use it for. I've dug through countless services to find some interesting, loopy, and just plain cool tools that allow you to do more...
SUMMARY: Social media campaigns may never replace more traditional marketing, but they can help you create some serious buzz for your products. Always start those campaigns with testing. See how H&R Block tested and then added to their social media campaign to...