If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimize how many people are giving you...
Facebook makes you spend more, research shows
Most of us use social media every day. Research shows this online networking makes people feel better about themselves. But could that positive feeling have a negative impact on behavior, making you spend more or even eat more? As strange as it sounds, a new study...
‘Fair and square’ pricing? That’ll never work, JC Penney. We like being shafted!
You might have seen recently that iconic retailer JC Penney is slumping badly. You almost certainly have seen the reason why: A massive, creative and aggressive new advertising and pricing campaign that promises simplified prices. No more coupons or confusing multiple...
Poll shows most users distrust Facebook
Facebook’s public offering will be the largest and perhaps most highly anticipated Internet deal in history. But faced with great expectations, Facebook is staring down some potentially unnerving obstacles when it comes to key areas of monetization and growth: public...
Turning the tables on Big Brother: Now internet users can watch who is spying on them in blow against Google’s new snooping policy
Mozilla, the maker of Firefox, has unveiled a new add-on for the popular web browser that gives web users an instant view of which companies are 'watching' them as they browse. The move comes the same week that Google pushed ahead with its controversial new privacy...
Midscale Restaurant Goers Want Speed and Value
According to a recent Mintel foodservice study, 80% of family restaurant-goers who are eating out less in general are doing so because of budgetary reasons. Due to this and other challenges, family restaurant sales are expected to decline by 7% over the next four...
Is Facebook ‘Subscribe’ for real? Booming new traffic explained
As their Facebook "subscriber" lists have spiraled upward -- into the thousands and tens of thousands in recent weeks -- many journalists have looked on in awe and wonder. Executives at the social media behemoth say the "Subscribe" function, introduced in September,...
“Greenbacks” more valuable than green products – Few will pay extra for green products
According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 83% of consumers around the world say it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product....
Which do you prefer? In person or virtual events?
The Professional Convention Management Association, UBM Studios, and the Virtual Edge Institute released a joint report, revealing the business motivations and social behaviors of attendees and exhibitors when participating in physical or online events. Michael...
Parents with iPhones (“iParents”) more social on Facebook
According to the Retrevo Gadgetology Report, an ongoing study of people to understand the changing role of parents in this new age of technology, today's parents have a whole new world of social tools to consider when it comes to raising their children. Leading the...