Forbes CMO Network Douglas Atkin, who wrote The Culting Of Brands: How To Turn Customers Into True Believers, observes that brand communities have mushroomed since he published his book six years ago, and social tools like Facebook and Twitter have exploded. But, he...
We have been warning our friends, fans, and followers for a long time about the information they post on Facebook and Twitter. Facebook was created a way for Harvard students to communicate, socialize, and track each other (my 94 year old Uncle has a Facebook page....
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the cost of poor customer service in the U.S., found that enterprises in the U.S. lose an estimated $83 billion each year due to defections and abandoned purchases as a direct...
by Meghan Keane Andrew Keen is a former entrepreneur who has since recanted his enthusiasm for Silicon Valley and come out as an outspoken opponent of Web 2.0. Keen is no stranger to controversy. His 2007 book “Cult of the Amateur” argued against the wisdom of crowds...
By Bob Sullivan, The Red Tape Chronicles Facebook is the new playground for phishers. Why? The social networking site has made things relatively easy for computer criminals. So far, the consequences have been relatively mild -- mostly, some annoying emails. But if...
By Cory Treffiletti If you were engaged with digital media planning early in the continuum, say from 1995-2000, you regularly heard the phrase, "building the plane while flying it." That cliché was used commonly to describe the exhilaration and similarly the...
By Suzanne Choney A Facebook e-mail phishing scheme was discovered early Thursday among users of the popular social networking site who may have inadvertently clicked on a fraudulent Web link included in a Facebook message to them. The bogus link took users out of and...
By Kim Hart and Megan Greenwell It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means...
by Jennifer Guevin Facebook users haven't exactly been reticent about their dislike for Facebook's recent redesign. And Facebook staff want you to know they're listening. Facebook has been deluged with feedback on its new layout, much of it negative but constructive,...
By Bob Sullivan, The Red Tape Chroicles I know a computer science professor who runs the same Facebook experiment every semester. He invites his students to stand up in front of the room and show everyone their Facebook page on the big screen. No one has ever taken...