news, business, culture, and disruption

Microsoft may pay News Corporation to pull news content from Google listings

by | Nov 23, 2009 | Trend Tracker | 0 comments

According to Michael Wolff, writing at Newser, on November 10, 2009:
”Rupert Murdoch continues his war with the Internet. Over the weekend, he told an interviewer (the interviewer, on Sky News Australia, works for him) that as part of his campaign to charge users for reading his content, what he plans to do is to block Google from indexing his newspapers.
As of a year ago, Murdoch had never used Google—never once, unassisted, has he run an Internet search—and so it might be reasonable to assume he doesn’t know what’s involved here.
It is quite possible he doesn’t realize—and can’t fathom—that removing News Corp.’s newspapers from Google means that, in the largest part of the information market, they would cease to count, cease to be a factor, that their absence would not register as a hole.
Nor, it is possible, does he realize that as much as 90% of his traffic comes from Google and other search engines, that even if his goal is to sell content, there is really no other way to direct people to it than through search engines.”
But Mr. Murdoch didn’t accidentally become one of the wealthiest and powerful men in the world. He wants to get paid.
It was reported today that Microsoft is the early stages of discussing a deal with Rupert Murdoch’s News Corporation where Microsoft will pay News Corp to provide its news content to Bing while pulling its content from Google.
To learn more please visit “For Search, Murdoch Looks to a Deal With Microsoft”

Archives