by The Medianistas | Mar 20, 2017 | Deceptive Marketing, Ethics, Find the Fraud, Scams
This article is an excerpt from an article published by CSOOnline. It deals specifically with how spammers trick advertisers into thinking they have bought display media when, in fact, they have not. Most of the contracts start off as display advertising, meaning an...
by The Medianistas | Feb 3, 2015 | Marketing
According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of content and channels to get the best yield from marketing efforts....
by The Medianistas | Nov 26, 2013 | E-mail marketing, Marketing
According to new data from the e-commerce firm Topspin Media, the average band or musician makes $3.78 in sales every time someone gives them his or her e-mail address. Arcade Fire does rather better than that — its fans are worth $6.26 each. While this might sound...
by The Medianistas | Nov 8, 2013 | Marketing, Relationship Marketing
If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimize how many people are giving you...
by The Medianistas | Oct 21, 2013 | Advertising & Marketing, Trend Tracker
You can click, but you can’t hide. Not when the Web’s two biggest conduits for online advertising join forces. On Friday, the DoubleClick Advertiser Blog revealed that Google had finally gained access to Facebook’s FBX Real-Time Bidding Exchange. The upshot: Google’s...
