by The Medianistas | Mar 14, 2010 | Advertising & Marketing
Every marketer wants to understand where the end-users first “touch’ with a company’s advertising originated and to track or even predict how many “touches” it took, and where, to generate a conversion. Then budget can be allocated in a statistically sensible manner....
by The Medianistas | Nov 18, 2009 | Trend Tracker
By Laurie Sullivan Say bye-bye to the last click as the de facto measurement tool. Tools are being developed that Forrester Research analysts believe will have an impact on the way that advertising allocates ad budgets across media channels, from online to offline....