by The Medianistas | Nov 8, 2013 | Marketing, Relationship Marketing
If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimize how many people are giving you...
by The Medianistas | Oct 21, 2013 | Advertising & Marketing, Trend Tracker
You can click, but you can’t hide. Not when the Web’s two biggest conduits for online advertising join forces. On Friday, the DoubleClick Advertiser Blog revealed that Google had finally gained access to Facebook’s FBX Real-Time Bidding Exchange. The upshot: Google’s...
by The Medianistas | Oct 17, 2013 | Marketing
Yesterday, on eBay’s earnings conference call, CFO Bob Swan had some worrying things to say about the outlook for U.S. consumer spending going into the holiday shopping season. “First, from a macro standpoint, Europe and [Asia-Pacific] — which created a...
by The Medianistas | May 25, 2012 | Customer Centric, Marketing
You might have seen recently that iconic retailer JC Penney is slumping badly. You almost certainly have seen the reason why: A massive, creative and aggressive new advertising and pricing campaign that promises simplified prices. No more coupons or confusing multiple...
by The Medianistas | Jan 31, 2011 | Customer Centric, Marketing
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected to consumer information than in-store associates, driven by increasing availability of online...