by The Medianistas | Nov 26, 2013 | E-mail marketing, Marketing
According to new data from the e-commerce firm Topspin Media, the average band or musician makes $3.78 in sales every time someone gives them his or her e-mail address. Arcade Fire does rather better than that — its fans are worth $6.26 each. While this might sound...
by The Medianistas | Jul 26, 2013 | E-mail marketing
A new Forrester report finds that fewer consumers deleted marketing e-mails in 2012 than in 2010. It could be that marketers are doing a better job at sending personalized e-mails with products or offers that shoppers are actually interested in, or perhaps it’s that...
by The Medianistas | Jul 14, 2011 | E-mail marketing
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The...
by The Medianistas | Jun 15, 2011 | E-mail marketing
By Stephanie Phillips Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your...
by The Medianistas | Sep 28, 2010 | E-mail marketing
SUMMARY: Sometimes even the smallest change can make a world of difference in your email design. See how one publisher transformed a related stories link into a gray utility button and immediately saw a 190% increase in clicks and traffic is up 6% on a different...