by The Medianistas | Oct 6, 2018 | Guest Contributors, Opinions
After overcoming the temptation to publish under a pseudonym, former Google PR executive Jessica Powell has finally dropped her long-awaited satirical novel/memoir “The Big Disruption” last week. In the highly anticipated book – and in an...
by The Medianistas | Jun 5, 2018 | Strategy, Trend Tracker
Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB UK. It only gets the occasional...
by The Medianistas | Nov 28, 2017 | Strategy
by Laurie Sullivan @lauriesullivan Google sent a warning to publishers on Monday not to use Event markup that misleads or confuses searchers. The company has seen several publishers that focus on coupons and vouchers use the “Event” markup to describe...
by The Medianistas | Nov 28, 2017 | Strategy, The Economy, Trend Tracker
by Laurie Sullivan , Staff Writer @lauriesullivan Search drove the majority of online sales on Cyber Monday, leading with 41.7%. Paid search, which saw the strongest growth at 8.3% year-over-year (YoY), contributed about 22.9% to purchases, and organic search...
by The Medianistas | Apr 27, 2017 | Facebook, Lead Generation, Media Planning & Buying, New Advertising Media, SEM
by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or at least not for the biggest two: Google and Facebook. More on our two heroes in a moment. Internet advertising revenues in the US...