by The Medianistas | Feb 14, 2019 | Marketing
Retail sales plummeted by the most in nine years in December, an unexpected drop that has fueled concerns about an economy driven by consumer spending. The Commerce Department said Thursday that retail sales sank 1.2% last month to $505.8 billion, marking the...
by The Medianistas | Nov 21, 2016 | Marketing, Strategy, The Economy, Trend Tracker
Donald Trump’s election taught politicians several valuable lessons but politicians aren’t the only ones learning valuable lessons from Trump’s stunning victory as advertising agencies have also been forced to admit that they have no idea how to...
by The Medianistas | Nov 8, 2013 | Marketing, Relationship Marketing
If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimize how many people are giving you...
by The Medianistas | Jan 23, 2012 | Trend Tracker
The consumer’s outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. The study reports that stress levels have diminished, financial difficulties have moderated compared to past months, and the strong...
by The Medianistas | Feb 18, 2011 | Advertising & Marketing, Marketing, Opinions
The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much white noise or have become hardened against it. We think the following makes sense and will help to separate you from the countless...