by The Medianistas | Feb 8, 2010 | African-American
According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period...
by The Medianistas | Jan 7, 2010 | Website Optimization
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from...
by The Medianistas | Nov 3, 2009 | Marketing, Small Business, Start a Business, Strategy
Marketing with Directories in B2B business — How I acquired all the new customers I ever needed using nothing more than a 28¢ salesman… By Mark Goggin Peter Drucker – the father of marketing consulting – said that THE PURPOSE of a business – any business —...
by The Medianistas | Oct 27, 2009 | E-mail marketing, Social Media
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers. Social sharing is a rapidly emerging...
by The Medianistas | Oct 22, 2009 | Marketing
SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing. We highlight six key areas that every marketer should examine to...