by The Medianistas | Aug 5, 2010 | Marketing, The Economy
According to The Consumer Reports Index for July, by the Consumer Reports National Research Center, the economy is showing broad improvements in the condition, behavior and expectations of consumers. Though showing improvement, problems remain, including the...
by The Medianistas | Jul 13, 2010 | Customer Centric, Trend Tracker
From the GoTo, “just get me more eyeballs” day’s, until the fall of 2007, the web was awash with home equity money and easy credit. Not to mention that every year new shoppers were jumping on to the web. Those were the days. Some companies, aware of...
by The Medianistas | Jul 9, 2010 | Reaching Women
According to the newly released “What Women Want From the Web Report,” Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all...
by The Medianistas | Jun 29, 2010 | The Economy, Trend Tracker
The June Consumer Reports Trouble Tracker Index measuring financial difficulties faced by consumers in the past 30 days, worsened, rising to 63.5 from 53.0 in May. The most troubling increase is in missed mortgage payments, which reached 3.9%, its highest level since...
by The Medianistas | Mar 31, 2010 | Advertising & Marketing
According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10: 10. New — It’s part of basic human makeup to seek novelty. 9. Save — We all want to save something. 8....