by The Medianistas | Jan 25, 2013 | Marketing
When it comes to non-traditional marketing, North American retailers have mostly cottoned on to hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and...
by The Medianistas | Dec 8, 2011 | Trend Tracker
According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in...
by The Medianistas | Aug 25, 2011 | Guest Contributors, Social Media, Trend Tracker
The Obvious Corp. has announced Lift, its first start-up, and its not obvious as to what exactly Lift is. Obvious — a San Francisco incubator started just about two months ago by Twitter co-founders Biz Stone and Evan Williams, and former head of product at...
by The Medianistas | Aug 10, 2011 | Social Media
The Trends in Social Advertising, research from the Pivot Conference in late Spring of 2011, was conducted by the Pivot team to measure the interest in and utilization of social advertising. An invitation to the online survey was extended to marketers and agency...
by The Medianistas | Jul 20, 2011 | Mojo Social: Meet, Mix & Match
The Professional Convention Management Association, UBM Studios, and the Virtual Edge Institute released a joint report, revealing the business motivations and social behaviors of attendees and exhibitors when participating in physical or online events. Michael...