by The Medianistas | May 12, 2017 | Facebook, New Advertising Media, Social Media, Twitter
Inside China’s phony ‘click farm’: Tiny office uses 10,000 handsets to send fake ratings and ‘likes’ for boosting clients’ online popularity Footage has emerged of a giant ‘click farm’ in which thousands of phones are...
by The Medianistas | Apr 29, 2015 | Advertising & Marketing, Marketing, Trend Tracker
Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly earnings report that followed that afternoon was even worse. Twitter is acquiring users more slowly, particularly on mobile....
by The Medianistas | Jan 25, 2013 | Marketing
When it comes to non-traditional marketing, North American retailers have mostly cottoned on to hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and...
by The Medianistas | Oct 17, 2011 | Twitter
Dr Vikram Venkateswaran A social network is characterized by a high degree of reciprocity. Take Facebook for example; there will not be anyone on your network that you have not accepted into it. If someone known to you sends you an invite you would most probably...
by The Medianistas | May 11, 2011 | Social Media
According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than 2% of orders were the result of shoppers coming from a social network during the holiday shopping...